Hello, I'm Chris Murphy — I specialize in creating engaging, user-centric interactive experiences.
Mr. Reach in the Mouth of Mystery
In an effort to support a new product line, Johnson & Johnson launched an online game skewed towards a female demographic. The game re-introduced a long running campaign asset that characterized J&J's brand equity: Mr. Reach. The gamed involved several flash-based mini games and challenges framed around an fun, engaging storyline, and ultimately gave participants an opportunity to win one of several prizes including an vacation trip.
In an effort to support a new product line, Johnson & Johnson launched an online game skewed towards a female demographic. The game re-introduced a long running campaign asset that characterized J&J’s brand equity: Mr. Reach. The gamed involved several flash-based mini games and challenges framed around an fun, engaging storyline, and ultimately gave participants an opportunity to win one of several prizes including an vacation trip.
About Me
Hello, I'm Chris Murphy, I specialize in creating engaging, user-centric interactive experiences. Explore some of the highlights of my work, learn more about me, or find out how I can help you.