D&B Pay It Forward

By: Chris Murphy

"D&B Pay It Forward" was an internal HR campaign designed to illustrate how team members within regional divisions (and inter-departmental) were related through simple acts of kindness. The campaign highlighted not only the relationships internally but provided global inside to how D&B team members connected with their external customers, and in many cases across regions. The campaign allowed employees the opportunity to recognize each other's contributions both large and small, and was ultimately tied to a charitable fundraising initiative. This project offered several interesting challenges on the IT and implementation level that were successfully overcome.

“D&B Pay It Forward” was an internal HR campaign designed to illustrate how team members within regional divisions (and inter-departmental) were related through simple acts of kindness. The campaign highlighted not only the relationships internally but provided global inside to how D&B team members connected with their external customers, and in many cases across regions. The campaign allowed employees the opportunity to recognize each other’s contributions both large and small, and was ultimately tied to a charitable fundraising initiative. This project offered several interesting challenges on the IT and implementation level that were successfully overcome.

• Posted: April 1, 2009
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