farfromfearless » Portfolio

D&B Pay It Forward

Chris Murphy — Thu, 02 Apr 2009 00:37:12 +0000

“D&B Pay It Forward” was an internal HR campaign designed to illustrate how team members within regional divisions (and inter-departmental) were related through simple acts of kindness. The campaign highlighted not only the relationships internally but provided global inside to how D&B team members connected with their external customers, and in many cases across regions. The campaign allowed employees the opportunity to recognize each other’s contributions both large and small, and was ultimately tied to a charitable fundraising initiative. This project offered several interesting challenges on the IT and implementation level that were successfully overcome.

Metropolitain Brasserie Restaurant

Chris Murphy — Wed, 01 Apr 2009 23:02:28 +0000

The Metropolitain Brasserie Restaurant needed a website when they opened their doors, wanting to communicate the Parisian-style menu and the atmosphere that complimented it. The website showcased aspects of their interior decoration through carefully selected photography, panoramas, and a touch of old world charm. Despite the heavy use of photographic assets, it was important that the site load quickly and perform well without losing its charm.

Sophos

Chris Murphy — Mon, 30 Mar 2009 01:16:45 +0000

One of the primary entry points into the Shopos.com website is through their homepage, which funnels traffic to specific products and information. User interaction with the original homepage was scattered and needed to be focused to specific areas of interest. The interaction design of the new homepage discarded over 80% of information clutter the original, and focused on drawing prospects’ and customer’s attention the information relevant to them.

Wild About Gardening

Chris Murphy — Mon, 30 Mar 2009 01:15:21 +0000

“Wild About Gardening” is one the Canadian Wildlife Federations’ most highly trafficked sites, having build up a niche audience over the past ten years. The original website had accumulated a volume of information making it near unmanageable. The refreshed website required a reorganization of its information architecture to improve scalability, and a new, contemporary look and feel.

HomeDVD

Chris Murphy — Sun, 29 Mar 2009 21:44:57 +0000

HomeDVD is an Ottawa-based small business specializing in converting analog media to digital (archival) media. This project involved a rebranding exercise limited to their logo and website. The original website was already well positioned for organic search; however, it was not particularly friendly towards its demographic (45+), and so presented some interesting challenges.

The Far Grove

Chris Murphy — Sun, 29 Mar 2009 21:35:33 +0000

The Far Grove is the blog of Ottawa-based artisan, Krista Hubert who develops and number of hand-made products for resale on her Etsy.com storefront. The blog was developed as a means for The Far Grove to provide customers with a personal insight into the design and creation of the artist’s merchandise. A unique, premium WordPress theme was created and hosted on private installation of WordPress.

Fuel Industries

Chris Murphy — Sun, 29 Mar 2009 21:28:55 +0000

Fuel Industries re-launched their company website with an interest towards integrating social media, while taking advantage of web standards for search engine optimization (SEO) purposes. The new website placed a stronger focus on balancing compelling visuals and case-study based content. The resulting site design accounted for a scalable information architecture, and the integration of a WordPress blog.

Canada Post – Admail Advisor

Chris Murphy — Sun, 29 Mar 2009 21:09:54 +0000

The Canada Post “Admail Advisor” is a web-based training tool designed to inform and educate customers on the benefits of “addressed admail” and “unaddressed admail” — considered two of the company’s core services. The training tool stepped users through several quick exercises that focused on different aspects of creating an admail campaign.

WhoTube

Chris Murphy — Sun, 29 Mar 2009 20:27:52 +0000

“WhoTube” is Hinterland Who’s Who online media center for kids. The microsite provides children and parents with fun, engaging videos that educate and entertain. The microsite opened their videos for commenting, and distribution through social media, a tactic that increased the reach of their video material and brand.

Choose2bk

Chris Murphy — Sun, 29 Mar 2009 20:09:25 +0000

“Choose2bk” – Choose To Be Kind – was a social health campaign focused on Ottawa, Canada to strengthen a culture of compassion, thoughtfulness, and kindness in an effort to dispel a notion of cynicism in Ottawa. The website was part of a “pay it forward” campaign that allowed people to share their experiences with the local community. As part of the mechanism, a Google map was customized to pinpoint the events as described by the community.

Mr. Reach in the Mouth of Mystery

Chris Murphy — Sun, 29 Mar 2009 20:02:21 +0000

In an effort to support a new product line, Johnson & Johnson launched an online game skewed towards a female demographic. The game re-introduced a long running campaign asset that characterized J&J’s brand equity: Mr. Reach. The gamed involved several flash-based mini games and challenges framed around an fun, engaging storyline, and ultimately gave participants an opportunity to win one of several prizes including an vacation trip.

Funrise – POG

Chris Murphy — Sun, 29 Mar 2009 19:30:33 +0000

The POG online game was part of an integrated campaign launched to re-introduce the popular kid’s game on the early 90′s for a North American and French audience. The campaign bundled distributed codes with packages of collectable POG that would unlock hidden bonuses when redeemed online. The game provided parents and children with a secure virtual playground that allowed kids to challenge their friends in a virtual match.